EL SEGUNDO, CALIF. — Beyond Meat, Inc. is aiming to inspire a shift to plant-based meat at barbecues and summer gatherings with the launch of Cookout Classic. This summer, Beyond Meat launched Cookout Classic, packs of ten burgers for $15.99, in a bid to compete more closely on price with conventional meat. Find it in the frozen section. Beyond Meat Cookout Classic Plant-based protein pioneer Beyond Meat Inc. is making its burgers even more accessible and affordable this summer with the launch of Cookout Classic, a limited edition burger 10-pack available at a majority of Walmart and Target stores nationwide and select retailers across the United States, beginning the week of June 22. CEO Ethan Brown calls it Beyond Meat’s “most affordable price point to date.” Each carton features 10 plant-based burger patties with taste so rich and texture so meaty you won't believe it's made from plants. 2 slices vegan smoked gouda. Check your frozen meat section for Cookout Classic. The pack consists of 10 burgers that are, according to the company, their ‘most affordable price to date’ of $15.99 (£12.78). The introduction of Cookout Classic value packs is one of several initiatives aimed at increasing accessibility of Beyond Meat’s plant-based meat, including a new direct-to-consumer site expected to launch later this summer. Plant-based meat company Beyond Meat have debuted their new limited edition ‘Cookout Classic™’ value pack plant-based burgers. 1/4-1/2 tsp finely minced garlic 1/4 tsp lemon pepper Caramelized Onions The launch of Cookout Classic… Plant-based Sun-Dried Tomato Aioli. The Cookout Classic also packs 18g protein per serving and has no GMOs, soy or gluten. El Segundo, California-based Beyond Meat Inc. has introduced its Cookout Classic, a limited-edition burger 10-pack available at a majority of Walmart and Target stores nationwide and select retailers across the U.S. beginning the week of June 22. 1 cup arugula 4 slices of tomato. 2 Cookout Classic™ patties. 1/4 cup vegan mayo 1 Tbsp finely chopped sun-dried tomatoes (packed in oil) 1 tsp lemon juice 1/8 tsp salt. 2 Burger buns 1/2 Avocado, sliced. Beyond Meat's Cookout Classic is made for grilling. Beyond Meat's Cookout Classic - a frozen 10-pack of burgers intended to narrow the price gap between plant-based meat and animal protein - has a suggested price of $15.99 ($1.60 per patty).