On one hand, we claim to loathe its homogeneity, its white-bread sterility and its rabid commercialism. It will make female consumers think differently about their shopping and, hopefully, encourage stores to sell a whole lot differently.”. Paco has delivered keynote speeches at conferences, universities and corporations spanning the globe for over a decade. And for businesses of every kind, this is a powerful warning that those who ignore what women want do so at their own peril. Why some malls, appealing to women, are succeeding while others fail. Filled with observations and important lessons from the cutting edge of retail, this revised edition includes three brand new chapters that focus on global markets, online retail, and the latest innovations that help successful stores capitalize on shoppers’ unspoken inclinations and desires. Underhill tracks how far online retailing has come since he originally wrote about the subject. Paco Underhill is an environmental psychologist, author, and the founder of market research and consulting company Envirosell. He lives in New York City. The book establishes Paco Underhill, already one of our premier marketing gurus, as a heavyweight social commentator. He employs the basic idea of environmental psychology, that our surroundings influence our behavior, to find ways of structuring man-made environments to make them conducive to retail purposes. How the home gym and home office are linked to the women’s health movement and homebased businesses. He has numerous corporate clients, including McDonald’s, Starbucks, Estee Lauder, Blockbuster, Citibank and Wells Fargo. Supporting Homeland's Next Phase of Business Growth in Oklahoma. Once his business began to grow he founded a consulting firm, Envirosell, and began to discover over 900 aspects between the shopper and the store. WHAT WE DO. TESTIMONIALS. He employs the basic idea of environmental psychology, that our surroundings influence our behavior, to find ways of structuring man-made environments to make them conducive to retail purposes. More. Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. It has become not just an institution, but an icon of American culture, emulated around the world. Speakers bureau with booking and speaking fee information for live and virtual events with famous speakers like Paco Underhill. “Why We Buy is a testament to the nobility, the courage — yes, even the heroism — of the average shopper…. PACO UNDERHILL. Former Editor, The New York Times Book Review. Insightful, provocative and funny, his audiences delight in his ability to both educate and entertain. “[Underhill] has the social scientist’s uncanny ability to describe what is right under our noses with a lucidity that makes the mundane buying, selling, chowing down, hangout out positively riveting. WHY US. Having carried out research jobs in hundreds of mall stores, Underhill has cast his jaundiced eye in over three hundred major malls across the U.S., and many others abroad. WHY WE BUY: The Science of Shopping Updated and Revised for the Internet, the Global Consumer, and Beyond is a completely revised edition of this classic best seller redirected for the way we shop today. Americans have a love/hate relationship with the mall. A tacky rack of lipstick testers on the cosmetic counter, insufficient mirrors in the jewelry store, the ho-hum decor of the CD store, the fast-food-place ambience of the food court—all are fodder for Underhill’s acerbic, highly-informed commentary. All the original chapters have been updated to reflect the current state of our changing consumer culture. He is a best-selling author of Why We Buy, Call of Mall and What Women Want – available in 28 languages. This is a fascinating and accessible read for consumers and retailers alike. Paco Underhill is the founder and director of Envirosell, a company devoted to analyzing shopping behavior. Inspired by the methodologies of urbanist William H. Whyte, and having lived in a multitude of cities around the world as the son of a diplomat, Paco Underhill founded the first iteration of Envirosell in 1977. Paco Underhill's Additional Speaking Topics, Include: Retail Banking In The 21st Century The Future Of Travel Office product super stores like Staples, Office Depot, and Office Max have evolved an integrated web presence that works for women. “It’s a lot like television… We disdain it, and yet we can’t stop watching, or shopping.” Founder and CEO of the global research and consulting firm Envirosell, and author of the international best-seller Why We Buy, Underhill knows malls better than almost anyone. Packed with surprising details, anecdotes, and insider observations on shopping and corporate behavior, the new WHY WE BUY is a remarkably fresh and essential guide, offering creative and insightful tips on how to adapt to the changing customer, while remaining a funny and sometimes disconcerting look at our favorite pastime. Paco Underhill would tell you that every aspect of that store has been planned to make you want to buy. In an effort to discover why we buy, Paco Underhill set out a mission using video equipment, store maps and customer profile sheets to gather research. In this new material, Underhill again opens to the contemporary consumer’s eyes and relates how shopping is a good measure of the social and global change with information including: The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from iTunes, online dating sites, and Amazon can drastically improve how it serves its customers. Why We Buy is based on hard data gleaned from thousands of hours of field research -- in shopping malls, department stores, and supermarkets across America. Call of The Mall is a delightful romp through one of America’s most socially telling and economically important phenomena. From buying behavior to consumerism in the modern world, Paco’s presentations have been lauded worldwide. Biography of Paco Underhill.