He invented jeans by using sturdy cloth and rivets to strengthen weak points in the seams, and partnered with Levi Strauss to mass-produce them. Although Levi never married, twelve years before his death in 1902 he had handed over the company to nephews; Jacob, Sigmund, Louis and Abraham allowing them to run the business (Henry, Taitz 74). Jeans are named after the city of Genoa in Italy, a place where cotton corduroy, called either jean or jeane, was manufactured. Often the term "jeans" refers to a particular style of trousers, called "blue jeans", which were invented by Jacob W. Davis in partnership with Levi Strauss & Co. in 1871 and patented by Jacob W. Davis and Levi Strauss on May 20, 1873. By adding metal rivets to work pants, which would be known as blue jeans, they created stronger pants for working men. Jeans are a type of pants or trousers, typically made from denim or dungaree cloth. An often omitted protagonist in the story of the origin of jeans. Jacob Davis made heavy-duty work pants out of sturdy cotton duck fabric he obtained from the San Francisco wholesale firm of Levi Strauss & Co. To strengthen his pants Davis … Levi Strauss & Co. and Jacob Davis receive a U.S. patent for an "Improvement in Fastening Pocket-Openings." Remembering Davis and Strauss. 1886 - Introducing the Two Horse Trademark. In 1873, near the end of the Gold Rush, Levi Strauss & Co., named for a Bavarian Jewish dry goods merchant in San Francisco, obtained a U.S. patent with tailor Jacob Davis for the process of putting metal rivets in men's work pants to increase their durability. Levi Strauss‘s invention is still important today. Learn More. Jacob W. Davis (born Jacob Youphes) (1831–1908) was a Latvian-born American tailor who is credited with inventing modern jeans. They were invented by Jacob Davis and Levi Strauss in 1873 and a worn still but in a different context. To read about another inventor of the West, read about King Gillette. Growing up in Latvia, he emigrated to the United States as a young man and spent some time in Canada as well. This version of “waist overalls” was an instant success and was patented in 1873—the same year it was invented—with the help of Davis’ business partner, Levi Strauss. This small innovation marked a transformative moment in American style - it was the birth of the blue jean. Levi Strauss and Co. is one of the biggest businesses that is still 99.8% owned by family members. Two men must be remembered for leading the denim charge: Jacob Davis the actual inventor of the now ubiquitous work and fashion pants, and Levi Strauss the fellow who bankrolled a business so that they could dominate the market. The inventor of the key feature that has been crucial to success Levi’s, and separated the companies products from the other competitors, was a tailor from Reno in Nevada named Jacob Davis. Levi Strauss came from Germany to New York in 1851 to join his older brother who had a dry goods store. This invention is known as a Christian Dior Levi Strauss and Jacob Davis were granted a patent for an invention that added strength to pocket seams and other weak points on waist overalls.