Coca-Cola is saying goodbye to 200 brands, or half of its portfolio. Learn more about Coca-Cola & Coca-Cola products here. The red and white Coca-Cola logo is familiar with a substantial volume of the world’s population. The beverage giant had already announced that it will discontinue some beloved, if outdated, drinks, like Tab, Zico and Odwalla. Coca-Cola history began in 1886 when Dr. John Pemberton created a distinctive tasting soft drink now known as Coca-Cola. Coca-Cola is discontinuing 200 drink brands—about half their total portfolio—with the goal of focusing on popular sodas and consumer trends. The Coca-Cola Company offers over 500 brands … Just days after Coca-Cola announced it is discontinuing its iconic diet soda, TaB, and breaking the hearts of TaB's die-hard cult following in the process, the beverage giant has just … Coca-Cola says it will discontinue about 200 brands -- half of its overall portfolio -- as it reshapes its business strategy during the coronavirus pandemic. The Coca-Cola Company is an American multinational corporation founded in 1892, and is the world’s largest non-alcoholic beverage manufacturer and distributor company.